General Information
The name Astute Technology Management is synonymous with high-quality products and services. Astute Technology Management marks, logotypes, trade dress, web pages, screenshots, or other elements of Astute Technology Management product or service packaging or marketing and websites or other distinctive features (“Branding”) are extremely valuable because they represent the standards of excellence and consistent quality associated with Astute Technology Management. As a result, we require that you have Astute Technology Management’s explicit written permission before using any Astute Technology Management Branding. Branding can be used only pursuant to these Branding Guidelines and for the specific purposes for which Astute Technology Management has given permission. If you are subject to an agreement with Astute Technology Management that allows the use of the Branding, you may do so in accordance with these Branding Guidelines and such agreement. Otherwise, you may not use the Branding without advance written permission from Astute Technology Management legal counsel. Astute Technology Management field offices or other personnel do not have this authority. To initiate consideration of your request for permission, please submit your request to [email protected].
Proper use of Astute Technology Management Branding is important. Your use must not mislead consumers as to any Astute Technology Management sponsorship, affiliation, or endorsement of your company, or of your products or services. Do not use any Astute Technology Management Branding in such a manner that it appears Astute Technology Management is legally associated with your company.
Guidelines for Proper Notice and Use
In all cases, these Guidelines for Proper Notice and Use must be followed:
- Appropriate trademark symbols must be utilized in accordance with the list of current Astute Technology Management trademarks.
- Our trademarks are adjectives (brand names) modifying nouns (the generic product type). Please do not use our trademarks as nouns or verbs or in a way that suggests a common, descriptive, or generic meaning.
- Do not pluralize our trademarks, hyphenate our trademarks, or render our trademarks possessive through use of an apostrophe.
- Do not alter, shorten, abbreviate, create acronyms, edit, or modify Astute Technology Management Branding, or combine or incorporate Astute Technology Management Branding into other product names, service names, trademarks, logos, or company names.
- Keep our Branding distinct from other text, images, or material and do not adopt marks, logos, slogans, or designs that are confusingly similar to our Branding.
- Do not display Astute Technology Management Branding as the most prominent element on your materials.
- You may not register Astute Technology Management Branding or any potentially confusing variation thereof as domain names and you may not use any Astute Technology Management Branding or any potentially confusing variation thereof in the title of your website or as a second-level domain name.
- You may not display or use Astute Technology Management Branding in a manner or in conjunction with any materials: that are misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable; that violate any law, rule or regulation; or that contain or display adult content, promote gambling, or involve the sale of tobacco or alcohol.
- You may not display or use the Astute Technology Management Branding in connection with the transmission or distribution of unsolicited email.
- You may not manufacture, order, sell, or give away merchandise items that bear any Astute Technology Management Branding.
- You may not use or imitate any Astute Technology Management tagline.
- You may not imitate Astute Technology Management Branding in any of your materials, including but not limited to advertising, product packaging, websites, and promotional materials.
Guidelines for Proper Attribution
In all cases, these Guidelines for Proper Attribution must be followed:
- When you use our trademarks in any materials, you must include a brief statement attributing ownership of these trademarks to Astute Technology Management.
- This attribution should identify each trademark used, attribute it to its proper owner by name, and indicate whether the trademark is registered. For example: “Astute Technology Management and the Astute Technology Management logo are marks of Astute Technology Managemen, LLC.”
- Please note that the attribution need only identify our trademarks that you actually use in your material and thus may vary from the above example.
Guidelines for Logo Use
In addition to the other provisions in these guidelines, the guidelines in the following link Guidelines for Logo Use must be followed with respect to any use of Astute Technology Management logos:
- The logo may not be displayed as a primary or prominent feature and the non-Astute Technology Management logo(s), business name, product names, or other branding must be displayed in the primary and more prominent position.
- The logo must be used as provided by Astute Technology Management with no changes, including but not limited to changes in the color, proportion, or design, or removal of any words, artwork, or trademark symbols. The logo may not be animated, morphed, or otherwise distorted in perspective or appearance and a reasonable clearance between the logo and other elements must be maintained.
- The logo must only appear in a horizontal position.
- The logo must stand alone and may not be combined with any other object, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols. The logo must never be used to represent the word “Astute Technology Management” in text, including in a headline, product-name logotype, or body copy.
- The logo must not be incorporated or used in any manner as part of, or in close proximity to another company’s name, domain name, product or service name, logo, trade dress, design, slogan, or other trademarks. The logo must never appear with any other symbol or icon (except the registered trademark symbol); contained within a box, circle, or other shape; or combined with any other name, logo, or icon to create a co-branded logo.
- The logo may not be imitated or used as a design feature in any manner and non-Astute Technology Management materials should not mimic any Astute Technology Management advertising, product packaging, or website design.
- The logo may not be used in a manner that would disparage Astute Technology Management or its products or services.
Guidelines for Publications, Seminars, and Conferences
In addition to the other provisions set forth herein, these Guidelines for Publications, Seminars, and Conferences must be followed with respect to such items:
- The publication, seminar, or conference materials should relate to the specific Astute Technology Management product, service, or technology referenced.
- Your name and logo should appear more prominently than the Astute Technology Management wordmark or Astute Technology Management logo on all printed materials related to the magazine, periodical, seminar, or conference.
- A disclaimer of sponsorship, affiliation, or endorsement by Astute Technology Management, similar to the example below, should be included on the publication and in all related printed materials: “(Title) is an independent (publication) and is not affiliated with, nor has it been authorized, sponsored, or otherwise approved by Astute Technology Management.”
Guidelines for Links
You may place a text link to a Astute Technology Management webpage on your site if the text link is not a prominent feature on the site and is not used in a way that could confuse or mislead consumers. You may refer to the Astute Technology Management company name or Astute Technology Management product and service names in a plain text font and format, provided this use follows the general Astute Technology Management Branding guidelines and you include appropriate wording such as “Click here for more information about Astute Technology Management.”
Additional Terms and Conditions
You agree to comply with the Astute Technology Management Trademark and Branding Guidelines. So long as you do so, and are subject to an agreement with Astute Technology Management that allows use of the Branding or have been granted written permission by Astute Technology Management’s legal counsel, Astute Technology Management grants you a non-transferable, non-exclusive, royalty-free limited license to use Astute Technology Management’s Branding for the purpose set forth in the agreement or the written approval from Astute Technology Management’s leagal counsel. You agree to maintain the quality of the products, solutions, and services you offer in relation to the Astute Technology Management Branding at a level that meets or exceeds highly reputable providers in the industry. You agree to promptly correct any improper use of the Astute Technology Management Branding upon receipt of notice from Astute Technology Management.
Astute Technology Management reserves the right in its sole discretion to terminate or modify your permission to display or use the Astute Technology Management Branding at any time and for any reason. Astute Technology Management further reserves the right to take action against any use that does not conform to these Branding Guidelines, the agreement or permission or that, infringes any Astute Technology Management intellectual property or other right, or violates applicable law.
Except as set forth above, nothing herein grants or should be deemed to grant to you any right, title or interest in or to the Astute Technology Management Branding. Your use of the Astute Technology Management Branding will inure to the benefit of Astute Technology Management. You agree not to challenge or assist others to challenge the Astute Technology Management Branding (except to the extent such restriction is prohibited by applicable law), and you agree not to register or attempt to register any domain names, trademarks, trade names, or other distinctive Branding that are confusingly similar to those of Astute Technology Management.
The Astute Technology Management Branding are provided “as is” and Astute Technology Management disclaims any warranties either expressed or implied by law regarding the Astute Technology Management Branding, including warranties of non-infringement. In no event shall Astute Technology Management be liable to you for the subject matter of these Branding Guidelines under any theory of liability including for any direct, indirect, incidental, special, consequential, punitive, exemplary or other damages arising out of these Branding Guidelines or the use of the Astute Technology Management Branding. This limitation shall apply even if Astute Technology Management was or should have been aware or advised of the possibility of such damages and notwithstanding any failure of essential purpose of any limited remedy stated herein. Some jurisdictions do not allow the exclusion of implied warranties or limitation of liability for incidental or consequential damages, so the above limitations or exclusions may only apply to you to the maximum extent permitted by law.
